30-Day GBP SEO Boost for Car Detailing Business in Luton, UK
Project Overview
In June 2025, the owner of Crystal Car Detailing, a mobile car wash and detailing service based in Luton, UK, approached us after struggling with low online visibility and a declining number of customer inquiries. After a complete audit, we implemented a tailored Google Business Profile (GBP) SEO strategy to help them rank locally and generate real leads.
Within just one month, their profile performance drastically improved. Calls jumped from 19 in June to 34 in July, marking a 79% increase in leads directly from their GBP.
Scope of Work
Complete GBP audit and competitive analysis
Optimization of business name, categories, and services
Photo uploads with local SEO-friendly metadata
Citation corrections and NAP consistency
Call tracking integration and reporting setup
Citation corrections and NAP consistency
Result
- 📞 79% increase in direct calls from GBP (June: 19 → July: 34)
- 📍 Higher local visibility in Google Maps for terms like “car wash Luton”
- 🏆 GBP moved into the local 3-pack for high-intent keywords
- đź—Ł More engagement through photos and post views
- 🌟 Gained 5 new 5-star reviews with optimized review responses
Testimonials
Details
Date
June 2025
Categories
GBP SEO / Local SEO
Location
Luton, United Kingdom
Clients
Crystal Car Detailing