GBP SEO Case Study: A-Z Home Improvements (Barnsley, UK)
Project Overview
In February 2026, A-Z Home Improvements, a trusted home improvement company in Barnsley, UK, partnered with us to improve their local visibility and generate more customer calls through their Google Business Profile. Before our work, their GBP was not fully optimized, resulting in inconsistent call volume and missed local opportunities.
After implementing a focused GBP SEO strategy, we achieved a noticeable increase in calls within just 30 days.
Scope of Work
Complete GBP audit and competitive analysis
Optimization of business name, categories, and services
Photo uploads with local SEO-friendly metadata
Citation corrections and NAP consistency
Call tracking integration and reporting setup
Citation corrections and NAP consistency
Result
- 📞 25% increase in monthly calls from their GBP
- 📞 February: 15 calls → March: 27 calls
- 🏆 GBP moved into the local 3-pack for high-intent keywords
- 🗣 More engagement through photos and post views
- 🌟 Gained 5 new 5-star reviews with optimized review responses
Testimonials
Details
Date
February 2026
Categories
GBP SEO / Local SEO
Location
Barnsley, UK
Clients
A-Z Home Improvements